September 22, 2017 By Jen Mathews
February 13, 2017
Six Things You Can Do to Avoid a Client Breakup
Couples are constantly bombarded with tips on how to have a great relationship. It’s often true that by following some simple rules, they can build a strong, lasting partnership. The same goes for their interactions with friends and relatives.
However, one important relationship that many people struggle to nurture is the one they have with their customers. If you’re running a business, each client is likely a valuable asset, with your company deeply invested in continuing that working relationship. Here are a few romantic relationship-inspired tips to help you ensure your clients stay on board.
Reliability is important in all of your relationships, whether it’s your family or your business associates. If you’ve promised a customer you’ll deliver something by a certain date, follow through on that. Take careful measures to avoid conflicts of interest, including declining to support your client’s primary competitors.
Couples are advised never to go to bed angry for a reason. In sleep, research has shown that the brain reorganizes the way negative memories are stored. For this reason, you should avoid letting a work disagreement fester overnight.
It can feel tempting in business to sugarcoat things to avoid upsetting your customers. Unfortunately, the truth usually comes out at some point, and then you may be seen as dishonest. Lying leads you to lose respect and credibility, which can hurt your future interactions.
Business leaders can often find themselves in a sticky situation. Do they push back and risk losing a client or give in, which sends the message that the customer is in control? Somewhere between those two extremes is compromise. When executed correctly, compromise can ensure you and your clients come out of any discussion with a stronger relationship.
Even the most conscientious company will occasionally find itself on the receiving end of a customer complaint. Everyone on your staff should be trained to handle any issues diplomatically. When a client is unhappy, it doesn’t have to mean you lose that person’s business. Instead, your willingness to go above and beyond could generate loyalty.
Romantic relationships are often strengthened by the small things participants do each day. You can apply those same concepts to your client relationships, personalizing each interaction and making yourself available whenever there are questions. Take time at least once a year to offer a sincere thank you to all of your regular customers, whether this is through the form of a heartfelt email, a VIP reception, or an end-of-year gift.
Customer relations can make or break a growing business. It’s important to look at each client as a valued part of your business and take active measures to ensure they get the service they expect.TRY join.me FREE!
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