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Tips and Tricks

July 16, 2019 By Jen Mathews

Is Video Conferencing the Key To Freelancers Success?

July 16, 2019

By Jen Mathews

Read More from Jen Mathews

July 16, 2019

Is Video Conferencing the Key To Freelancers Success?

By Jen Mathews
Senior Public Relations Manager

The gig economy has been on the rise over the last 4 years. In fact freelancers have grown from 53 million in 2014 to nearly 57 million in 2018 and Americans are spending more than 1 billion hours per week freelancing. Those are some impressive numbers and there’s no sign the trend if slowing down any time soon. So what does this mean if you are a freelancer? Well there’s clearly more opportunities than ever before, but with the growing trends of freelancing also comes competition at a truly global scale.

This increased competition means that as a freelancer, you are constantly selling yourself and constantly looking for ways to stand out from the crowd. You want to showcase your expertise and what you can bring to the table professionally but in order to stand out from the crowd, you need to grow you  your personal brand.

But how do you promote yourself and connect with others who may be interested in your services or who may want to collaborate with you? The answer is simple. You need the right medium, aka the right technology, to reach your audience in an engaging and simple way. Enter video conferencing!

Video conferencing can take you beyond traditional modes of communication like email or  phone calls. Email doesn’t allow for back and forth real-time conversations and phone calls often mean missed facial expression and visual cues that can lead to miscommunications and issues down the line. Video conferencing eliminates these problems and leads to a better more robust discussion.

So have we convinced you that you should turn on that web cam for your next meeting yet? If you are still on the fence, here are our 3 C’s to freelancer video conferencing to get you started!


Video conferencing software such as join.me doesn’t just have to be used for live meetings. The right platform also enables freelancers to record both video and audio to produce content that can be shared on social media platforms. Short form videos and podcasts, are popular and effective ways to reach potential clients and connect with fellow freelancers to collaborate. This type of content also allows you as the subject matter expert in your particular field to be seen as a thought leader in the space and gain more and more clout with every great piece of content!


Now we aren’t saying email is dead. It’s a great way to get one foot in the door. After reaching out to a prospect via email, setting up a video conference call allows freelancers to hold exploratory calls to assess their clients’ needs in an environment free of distraction.

As we discussed earlier, the face to face connection means that you can see when a client is excited about an idea, has questions, even when they are bored and yawning… This is all stuff you’d miss if your conversation was purely via email.

The screen share feature allows the sharing of past projects to show the client similar work that has been done. This helps the customer build trust in the freelancer’s skills and experience (you can’t do that over the phone).

Video conferencing allows for more ideation, collaboration productivity and a better ROI of time for all parties involved.


In the gig economy, freelancers no longer have to be an army of one. Technology such as video conferencing has made the world smaller but the opportunities to collaborate are now boundless.

Virtual teams of freelancers with various expertise can now be connected from around the global to work on projects. Video conferencing enables the sharing of work and garnering feedback in real time. Action items can be hashed out on the spot rather than sending a never-ending chain of email back and forth which can be time consuming.


Following these tips will allow you to get your business in front of the right people, in the right way. So put your best foot (or in this case, face) forward, turn on that camera and get to video conferencing to make the most of your freelancing time. Ultimately better connections will lead to better business relationships and often referrals which in turns means that your business will grow.



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