Tips and Tricks

October 17, 2017 By Raph DaCosta

3 Ways Screen Sharing Can Boost Your Business

October 17, 2017

By Raph DaCosta

Read More from Raph DaCosta

October 17, 2017

3 Ways Screen Sharing Can Boost Your Business

By Raph DaCosta
Social Media Specialist

Let’s play a word-association game. When you hear “videoconference screen sharing,” what’s the first thing that pops into your mind?

If you’re like most small-business owners or team leaders, you probably thought about screen sharing’s typical business uses — demos for customers, sales pitches and webinars. That makes perfect sense. Those are all excellent uses for screen sharing—allowing your company to connect with and present rich content to prospects, customers and partners.

But if those are the only ways you and your team are leveraging screen sharing, you could be missing out on other excellent use cases for this awesome videoconferencing feature.

Here are a few often-overlooked ways that screen sharing can strengthen your teams, boost your company’s productivity and better serve your customers.

1. Product training for your new employees

As a small-business leader, you’re no doubt familiar with the benefits of a remote team. You know it’s not just about saving money on office space and lunchroom snacks. Building a remote workforce means your staff can work when and where they feel most productive. It also lets you find the best talent not just within driving distance of your headquarters, but anywhere in the world.

But your remote team members can find it difficult to gain a deep understanding of your company, your customers and your products—particularly when they’re just starting out in their jobs.

Here’s where a videoconference session, leveraging a screen sharing feature, can help you quickly get your new employees up to speed and feeling confident in their roles.

Set up an online meeting with your new hire—using an online meeting platform like, —and use screen sharing to walk the new team member through your product.

With a platform like, you can even record the session—including all of your screen sharing content—and make it available online, so the new employee (and future new employees) can view it as often as they’d like.

2. Teaching your customers

If your company sells software or web-based tools, you can empower your customer support teams to better serve users who contact them with questions about your products or issues they’re having with them.

When a customer contacts support and says, “I can’t get this feature to work,” that typically leads to a long and complicated back-and-forth where your rep tries to identify the specific problem or sticking point.

But imagine your rep were using a meeting platform like—where he could create an online meeting on-the-fly, invite the customer to join, and then assign presenter controls to the customer so she could share her screen. Now your rep would be able watch as the customer actually demonstrated the problem she was having.

Using and screen sharing in this way provides a hands-on tutorial and more immersive learning without needing to be in the same physical location.

3. Brainstorming with your remote team

“Which slide are you looking at?”

“When you say ‘simplified graph,’ can you show me an example? Not sure what you have in mind.”

“Sorry, which team’s task list are we talking about?”

The above often happens when a team leader runs a virtual brainstorming session with a team spread across locations. Because the team isn’t always looking at the same thing, it’s easy for people to get confused and frustrated, and for the meeting to lose its creative energy.

But with the right screen sharing feature for your virtual brainstorming meeting, you can ensure everyone is always on the same page—well, the same screen.

With the screen sharing tool on the platform or even the virtual whiteboard, you’ll know that everyone in your virtual meeting is seeing the same slide. And if you or another team member wants to make a note—or show what she means by a “simplified graph”—that’s no problem, because the tool also lets you or your teammates to annotate what’s onscreen.

The right online meeting platform—with a robust screen sharing feature—can improve your business’s communications, boost your productivity, and help build chemistry among your teams.