May 19, 2017 By John Boitnott
September 30, 2015
To Conference Call or Video Conference? That is the question…
Knowledge is power as they say, so we thought we’d take a minute to define and review the strengths and weaknesses of these two options for connection.
What is Conference Calling?
Definition: (noun) A conference call allows multiple callers to speak on one phone line.
Also known as: teleconference, voice conference, or audio conference
The Upside: Like your favorite sweater, conference calls are comfortable. Everyone knows how they work and what to do. Advanced features like call recording and call analytics have transformed the “old hat” conference call into a more optimized tool.
The Downside: When you can’t see the people you’re speaking to face to face, there’s a lack of personal connection, and non-verbal communication cues are lost. Plus, we live in a fast-paced world where people love to multi-task – it even makes them feel better about themselves! So it’s doubtful everyone on the call is giving their full attention.
What is Video Conferencing?
Definition: (noun) A video conference offers a live streaming video feed of meeting participants, often paired with an audio connection.
Also known as: video call, web conference
The Upside: Video conferencing solves many of the engagement problems associated with conference calls. Meeting face-to-face virtually discourages multi-tasking and increases accountability and teamwork. And the best video conferencing tools out there incorporate screen sharing, chat, recording, and more – so your meetings are much more than just a video stream.
The Downside: Turning on the camera introduces a whole new set of rules to your typical virtual meeting! Check out our list of Top 7 Video Taboos, to learn what not to do.
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